Discover the secret to dominating online visibility with our expert guide to ad impressions. Supercharge your brand’s potential and outshine the competition today! In today’s world where plenty of content…
Ad tags are snippets of codes placed by publishers on their sites for ad serving. What more an ad tag can do? How it helps with targeting? Get answers here.…
Find the 28 best Supply Side Platforms for publishers in 2024. These platforms are the best to monetize your digital advertising. During a survey carried out in the second half of 2021 among…
Ad tech loves its three-letter acronyms, and one of the most commonly heard ones is SSP, short for supply side platform. So, what are supply-side platforms? Who uses them? And…
An insertion order (IO) is a contract between an advertiser and a publisher that outlines the terms and conditions of an advertising campaign. Discover the benefits and drawbacks of using…
A comprehensive list of the 30 Best Ad Networks. Learn about ad networks, how they work, and why publishers should choose them. Whenever we talk about monetizing websites, the first…
Looking to explore the differences, pros, and cons of static vs dynamic ads? Our comprehensive guide covers everything you need to know about static vs dynamic ads. Take a look.…
Explore the evolution of ad revenue from 2023 to 2024, uncovering key insights and emerging trends to optimize profitability and stay ahead in the dynamic market landscape. In the dynamic…
An ad server is advertising software hosted on a server, used by publishers and ad networks to facilitate and manage ads. Check out our list of the top Ad Servers for…
Universal ID work is to provide shared identifiers for tracing users throughout the chain of supply without syncing cookies. Universal IDs were modified into what is known as Unified ID,…
