Discover crucial ad density rules for publishers to boost revenue and enhance user experience. Optimize your online presence with expert insights on effective ad balancing. As a publisher, you may…
Boost ad viewability and optimize revenue with this quick primer for publishers. Learn effective strategies and best practices for engaging ad experiences. Ad viewability has emerged as a critical metric…
Unleash the power of vCPM for publishers and supercharge your earnings. Discover how viewable ads revolutionize revenue by ensuring visibility. Maximize your revenue potential in online advertising through strategic viewability…
In this article, we explore what heatmaps are, how they can be used to visualize resource utilization, and how you can use heatmaps to optimize ad performance. Heatmaps are graphical…
A publisher’s website or app has the ability to leave a lasting impression on the user. The one thing that all the users from any background hate is the advertisements.…
First Contentful Paint (FCP) measures how long a page takes from the initial load to the first rendered content displaying on the screen. In 2019, Google announced that they’ll rank…
According to Google Ad Manager data, increasing ad viewability from 50% to 90% results in an 80% revenue increase. Ad viewability has become a significant metric within the ad tech…
Active view is an ad viewability solution that comes integrated with all Google advertising products to measure viewable display and video impressions. A report released by Google in 2014 showed…
Sticky ads persistently stick to the screen when a user browses the webpage and offer better viewability. Here’s how to implement them in Google Ad Manager. Sticky ads are exactly…
Coalition for Better Ads is an industry association that supports valuable free content, robust journalism, and social connections across the internet by helping set the standards for better advertising experiences.…
