In this blog, we will introduce you to video header bidding. Get into the nitty-gritty details of video header bidding, understand what it is, how it works, benefits, downsides, and…
Imagine being a small to medium publisher, where every decision counts. Choosing the right ad network? That’s at the top of the list. It’s not just about generating revenue; it’s…
Header bidding vs RTB (real-time bidding) has been one of the most common questions asked by the publishers. There’s a lot of confusion around header bidding vs RTB and it…
In the digital advertising world, RPM and CPM are two metrics to monitor ad revenue. Let’s understand the difference between RPM and CPM. Let me guess, you were looking through…
Discover 14 powerful tips to streamline ad inventory management, saving you time and resources while maximizing your ad space potential. As publishers, we recognize the importance of delivering engaging messages…
Feeling overwhelmed by online ad metrics like CPC vs CPM, and how do other metrics like CPA, CTR, etc differ? Let us break down these terms, and compare one another,…
Explore the 16 best AdSense niches for publishers! From finance to health and beyond, discover opportunities to maximize your ad revenue. For bloggers, there’s no greater satisfaction than writing within…
This article is your guide to understanding bid requests. We’ll explore what they are, how they function in your operations, and the valuable insights they offer. Let’s delve into it!…
Is your ad revenue stagnant or on the decline? You’re putting out quality content, but your ad revenue just isn’t reflecting its worth. The culprit might be a misunderstood metric:…
Adtech is clearly more than a trade between publishers and advertisers. It’s not just about connecting publishers and advertisers in order to make advertising seamless, but also to make sure…
