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Supply path optimization (SPO) is a process used by publishers to increase transparency and efficiency in the programmatic advertising supply chain. Read more! Are you a publisher looking...
Welcome to our comprehensive guide on bid shading, a critical concept in programmatic advertising. This article explores the ins and outs of bid shading, its benefits, and how...
One of the fast-growing concerns in the advertisement industry is ad injection, which can take multiple forms, from pop-up ads to disguised ads that can blend in the...
Looking to learn more about waterfall ads? They are the type of ad mediation strategy mobile app developers use to maximize their ad revenue. Learn more in this...
Discover crucial ad density rules for publishers to boost revenue and enhance user experience. Optimize…
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