Expandable ads expands on users’ screens when users interact with them. These ads offer high CTR and brand awareness, but not without security issues. Advertising technology is continuously evolving, thus…
A Complete Guide to Yield Management for Publishers
Learn about Target CPM, what it is, how it differs from manual CPM, how it helps publishers increase their ad revenue and more. Floor price allows publishers to set a…
The definition of premium and remnant inventory varies widely. For instance, some consider the ad units above the fold to be premium inventory and non-targeted ad units to be remnant.…
Learn how to effectively sell ad space by understanding the minimum requirements, implementing best practices, and leveraging key strategies. Maximize your revenue potential and attract advertisers with valuable insights. As…
As publishers continue to face challenging circumstances because of the AdOps recession, it has become more important than ever to find ways to effectively manage revenue. Here are effective ways…
Seasonality trends are common and predictable patterns. They occur during the same weeks every year & help publishers with revenue optimization. In this blog, we delve deeper into seasonality trends,…
Have you ever wondered how programmatic ad mediation works? In this article, we will cover all the major aspects of programmatic ad mediation. Here we’ll tell you in detail what…
Looking to maximize your programmatic video ad revenue? Check out these 10 tips on programmatic video advertising that can help you increase your earnings and improve your overall ad strategy.…
Ads Exchange is a digital platform where publishers & advertisers sell and buy inventories through real-time auctions. If you have a clear idea about “what is an ad exchange?” and…
