Click-through rate calculator

- What is CTR (Click-through rate):
- Click-through rate formula:
- How to calculate click through rate:

CTR stands for Click-through rate. It is the relationship between impressions and
clicks:
out of the number of times your ad or search result is shown to a visitor, how often
users click it.

Basically, click through rate is the number of times an ad is
clicked divided by the number of times the page or ad unit is viewed.

Basically, click through rate is the number of times an ad is clicked divided by
the number
of times the page or ad unit is viewed

CTR = No. of clicks / No. of Impressions

Adpushup’s CTR calculator helps determine the percentages of users who are clicking
on your ad versus percentage of people who are seeing them. With Adpushup’s
click-through rate calculator, publishers can determine the CTR of ads based on ad
clicks and ad impressions.

Just enter the total number of impressions and clicks you’re getting on your ads and
our CTR calculator will quickly give an estimate of average CTR:

Click Through Rate

- How to increase your average CTR:

A low ad CTR is problematic because it can affect future ad placement and drag down
your Quality scores. AdPushup’s newly updated CTR guide has some of the best tricks
and case studies that publishers can use to increase
Adsense CTR.

Cost per click calculator:

- What is CPC (Cost per click):
- Cost per click formula:
- How to calculate Cost per click:

CPC stands for cost per click; the price you pay for each click on one of your PPC
ads. The cost per click is estimated by multiple factors including your quality
score, maximum bid, and the ad rank of other biddings for the same keyword.

Cost per click is an important metric because the total clicks and costs add up very
fast. Hence, if the CPC is too high, you won’t be able to get returns of your ROI.

Average cost-per-click (avg. CPC) is estimated by dividing the total cost of your
clicks by the total number of clicks.

CPC = Total cost of your clicks / Total number of clicks.

Adpushup’s CPC calculator is the best tool to get your estimated CPC. It helps you
determine immediate and accurate CPC results. You can use the cost per click
calculator to test different scenarios and for creating more successful campaigns.

Just enter the total cost of your clicks and total number of clicks and our CPC
calculator will quickly give an estimate of average CPC:

Cost per Click

- How to increase your average CPC:

Learn more
about increasing your average CPC here ! AdPushup’s newly updated CTR guide
has some of the best tricks and case studies that publishers can use to increase
Adsense CPC.

Cost per mille calculator:

- What is CPM (Cost per mille):
- Why is CPM important?
- Cost per mille formula:
- How to calculate cost per mille:

‘Mille’ is Latin for thousand, which is why CPM is sometimes referred to as cost per
thousand impressions.

To put it simply, cost per mille is the amount of money that an advertiser spends
(and a
publisher receives) for every 1000 impressions on a publisher’s website.

CPM is an important metric for both publishers and advertisers as it helps in
keeping
track of the ad performance. Advertisers can monitor the investments made on a
publisher’s website effectively by taking CPM and CTR into account. Moreover,
publishers
can increase the value of their inventory by using target CPM.

To measure CPM, divide the total cost of the campaign by the number of impressions.
The
result is then multiplied by 1,000, generating the CPM rate.

Cost per mille formula: (Calculated Budget of the Campaign/Number of impressions) X
1000

Adpushup’s CPM calculator helps determine total cost per thousand impressions. With
Adpushup’s cost per mille calculator, publishers can determine the CPM of ads based
on
ad budget and ad impressions.

Just enter the total number of impressions and total budget you’ve set for your ads
and
our CPM calculator will quickly give an estimate of average CPM:

Click Through Rate

- How to increase your average CPM:

A low ad CMP is problematic because it can affect future ad placements and drag down
your Quality scores.

While the real issues for low CPMs vary from publisher to publisher, we have tried
to
cover some common issues that all publishers must look into. AdPushup’s newly
updated
CPM guide has some of the best tricks and case studies that publishers can use to
increase
Adsense CPC.

Effective cost per mille calculator

- What is eCPM (Click-through rate):
- Effective cost per mille formula:
- How to calculate effective cost per mille:

eCPM stands for effective cost per mille. It is the revenue earned by a publisher
for
every one thousand impressions. You need to pay special attention to the term
‘effective’. Here, effective CPM means the revenue earned by the publishers,
effectively.

eCPM is not just calculated using CPM campaigns but also CPC, CPL and other such
campaigns running via publisher’s inventory.

eCPM is cumulative revenue generated by publishers per thousand impressions, some of
which also get clicked, converted into leads and customers for the advertisers.

eCPM = Estimated Earnings / Total No. of Impressions) X 1000

Adpushup’s eCPM calculator helps determine the percentages of users who are clicking
on
your ad versus percentage of people who are seeing them. With Adpushup’s
click-through
rate calculator, publishers can determine the CTR of ads based on ad clicks and ad
impressions.

Just enter the total number of impressions and clicks you’re getting on your ads and
our
CTR calculator will quickly give an estimate of average CTR:

Effective Cost Per Mille

- How to increase your average eCPM:

We, at AdPushup, put our focus on increasing effective CPM.
while helping publishers with their revenue goals. This is because we consider every
page has unique value when it comes to securing ad dollars.

And we achieve this by our machine-learning algorithm and in-house ad
operations
expertise. Feel
free to reach out and ask our experts.

Cost per engagement calculator

- What is CPE (Cost per engagement):
- Cost per engagement formula:
- How to calculate cost per engagement:

CPE stands for cost per engagement. It is an advertising pricing model within which
advertisers only pay for ads when visitors interact with their campaign in some way.

Here, “engagement,’’ refers to interactions such as signing up for a free trial,
muting
the video, taking a survey, reviewing the product, or sharing the post on social
media.

In short, the cost per engagement model assures that advertisers get ROI towards
their
ad spends.

We can calculate cost per engagement or CPE by dividing the total cost spent by the
total measured engagements.

CPE = total cost spent / total measured engagements

Adpushup’s cost per engagement calculator helps determine the percentages of users
who
are engaging with your ad versus the percentage of regular visitors. With Adpushup’s
cost per engagement calculator, publishers can determine the CPE of ads based on
different types of interactions.

Just enter the total budget and total measured engagements on your ads and our CPE
calculator will quickly give an estimate of average CPE:

Cost per Engagement

- How to increase your average CPE:

We, at AdPushup, put our focus on increasing cost per
engagement while helping publishers with their revenue goals. This is
because we consider every page has unique value when it comes to securing ad
dollars.

And we achieve this by our machine-learning algorithm and in-house ad
operations
expertise. Feel
free to reach out and ask our experts.

UTM Link Builder:

- What is a UTM Link Builder:
- What are UTM parameters:
- Why are UTM codes important:
- How to generate UTM link

UTMs (Urchin Tracking Module) is useful for getting granular insights about your
traffic
and ad campaigns. Marketers who consistently use UTMs in link tagging are able to
collect valuable insights on their customer’s journey.

According to the Kissmetrics definition, “UTM parameters are simply tags that you
add to
a URL. When someone clicks on a URL with UTM parameters, those tags are sent back to
your Google Analytics for tracking.”

UTM codes are small texts you can add to a link to tell Google Analytics a little
bit
more information about each link.

UTM codes help digital marketers or website owners track the performance of each of
those links so you can see where your traffic is coming from. You can use the UTM
variables within the link to track general information, like how much traffic you're
getting from social media.

AdPushup’s UTM builder (or UTM link builder) helps generate tracking codes that
work with almost all analytics platforms including Kissmetrics, Google Analytics,
Mixpanel, and Amplitude. You just need to end the website URL, Campaign source,
medium, name, and content.

UTM Link Builder

Cost to Client or Customer Acquisition Cost:

- What is Customer Acquisition Cost?
- Why is it important to know CAC?
- How to calculate the cost per acquisition or Cost to client:

The Customer Acquisition Cost (CAC) or Cost to Client is a metric that is used by
marketers to determine the total average cost they are spending to acquire a new
customer.

Knowing total cost to the client gives an idea of the average amount that is being
spent on acquiring a new customer. It helps teams keep a tab on their spending
because an increase in CAC indicates an underlying problem.

To calculate CAC, you need to simply divide the total amount spent on acquiring
customers by the number of new customers acquired through the same campaign.

Adpushup’s CAC calculator helps you calculate cost per acquisition by entering Gross
cost and commission cost:

Cost to Client