CTV vs OTT: Discover which platform offers the best advertising opportunities for publishers. Learn how to optimize your ad strategy, reach the right audience, and increase revenue through CTV and…
Wondering what is in-app advertising? In this blog, we have covered everything publishers should know about in-app advertising, and how to make the most out of it. One thing we…
Learn how contextual advertising can supercharge your ad revenue. Discover expert tips, best practices, and real-world examples. Have you ever encountered an advertisement on a website that is so pertinent…
Discover the secret to captivating audiences with native advertising. Learn from 18 top-performing native advertising examples that drive massive engagement and conversions. Boost your brand’s visibility and ROI with these…
Delve into the transformative influence of Server Side Header Bidding on programmatic advertising. Explore how this innovative technology is reshaping the industry, enhancing efficiency, and optimizing revenue streams for both…
This article is your guide to understanding bid requests. We’ll explore what they are, how they function in your operations, and the valuable insights they offer. Let’s delve into it!…
Dive into the world of advertising deception as we introduce you to the fallacy in advertising. Gain insights into how these tactics work and learn to protect yourself from their…
Page Revenue per Mile, usually referred to as page RPM, is one of the metrics that provide publishers with insights about how their website is performing in terms of revenue…
A Complete Guide to Yield Management for Publishers
Ad fraud has become a common threat in the programmatic industry, costing businesses a large amount of money annually. This article aims to provide a detailed overview of ad fraud,…
