It’s no secret that holding a user’s attention online is a pretty difficult thing. This is a challenging issue simply because of the multitude of factors involved right from the user interface of the website to page load speeds.
The Problem
Still, audience engagement remains one of the most critical indicators of the success of a blog or website and site abandonment one of the most distressing problems that publishers have to face.
Although there are many blogs and websites dedicated to educating publishers about user engagement and retention—most of the advice they tend to dispense tends to be repetitive, and consequently, of little value.
The Solution
Luckily for us, the Google AdSense team just released a 21-page eBook on the subject of audience engagement to help web publishers what make users tick and how to make them stay. Jay Castro from the Google AdSense team describes the purpose of this guide:
In a world where people are making split decisions about what to consume, it’s increasingly challenging but critical for publishers to figure out how to effectively engage their audiences on their sites. To help lay the foundation to a winning engagement strategy, we’ve created the AdSense Guide to Audience Engagement.
This guide help you drive toward your goals for growing your site – from defining your brand voice to tips to make your site’s content easy to consume. Don’t waste another moment developing web pages that leave you with little opportunity to engage with your audience.
What to Expect
Here’s what this guide promises to help you with:
- How to help your audience become familiar with your brand
- Best practices to design delightful user journeys
- How to develop content that resonates with your audience
- Ways to make your content easy to consume
- Why you should share the love with other sites by referring to good sources
So what are you waiting for?
Grab your free copy of the AdSense Guide to Audience Engagement now.
Shubham is a digital marketer with rich experience working in the advertisement technology industry. He has vast experience in the programmatic industry, driving business strategy and scaling functions including but not limited to growth and marketing, Operations, process optimization, and Sales.
