Why do some people convert on a website while others don't? The science of conversion optimization is psychology. By understanding what motivates someone to take action, you can...
A/B testing has quickly turned into a fundamental method used by marketers to optimize landing pages to improve conversions. Rather than relying on the gut-feel and conventional wisdom, A/B...
As you probably already know, Scrooge McDuck is a cartoon character which was created by Carl Barks in 1947. He also happens to be the richest person in the Disney...
First a little background, we're making an A/B testing application for publishers to enable them to optimize their ad revenues. While, recruiting users for the launch was a...
Of late, the significance of using testing and optimization to improve conversions has increased manifold, however, the use of recently developed A/B testing tools has been mostly monochromatic...
Discover crucial ad density rules for publishers to boost revenue and enhance user experience. Optimize…
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